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...first job was to establish that IIliers was Combray," remarks Larcher with a sly grin. "That wasn't easy. When I first came here and people discovered what I was trying to do, they wanted to shoot me." Even today, the town does relatively little to exploit the commercial possibilities of Proust's name, apart from the Benoist patisserie with its madeleines. Actually, according to Larcher, Marcel's madeleines came from another bakery, located a scant three doors from Tante Léonie's garden gate. "But," he sighs, "the owner doesn't care about...

Author: /time Magazine | Title: FRANCE: A la Recherche de Marcel Proust | 7/5/1971 | See Source »

...that it is desirable but inevitable. Economist John Kenneth Galbraith has attacked big companies for creating demand for unnecessary products, but he also argues that only the giant corporation has the resources to engage in necessary long-range planning and to marshal the armies of specialists needed to fully exploit technology. Says Galbraith, in defense of the huge corporation: "The notion that you can get along without modern organization is strictly romantic. If you think otherwise, try taking a trip to the moon...

Author: /time Magazine | Title: Business: Antitrust: New Life in an Old Issue | 6/28/1971 | See Source »

Until the three major networks cease their chorus-line kick approach to the news, a rich vein of public skepticism will be available for Agnew to exploit...

Author: /time Magazine | Title: Letters, Jun. 21, 1971 | 6/21/1971 | See Source »

...look at a Monet without seeing in front of that exquisite paint a wall of dollar signs. The hedge against inflation inevitably becomes a hedge against perception. Its price has made the painting different, of an order other than art. Museums, which should resist this syndrome, tend to exploit it. Thus the Metropolitan got untold mileage out of the fact that it paid $5,544,000 for its new Velásquez, which therefore became more "interesting" than other and greater paintings in its collection. The picture becomes a tourist object to be gawked at rather than an experience...

Author: /time Magazine | Title: Art: Displaced Values | 6/21/1971 | See Source »

...Latin America of the frigate Lydia (36 guns), which forced Hornblower to confront the 50-gun Natividad not once but twice. The second time, with much of his crew killed or wounded and Lady Barbara inadvertently cowering in the orlop, Hornblower actually sank the larger vessel, an unheard of exploit that has since become the most famous single ship-to-ship action in British history...

Author: /time Magazine | Title: Books: Ha-h'm | 6/14/1971 | See Source »

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