Word: exploits
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Dates: during 1970-1979
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...first job was to establish that IIliers was Combray," remarks Larcher with a sly grin. "That wasn't easy. When I first came here and people discovered what I was trying to do, they wanted to shoot me." Even today, the town does relatively little to exploit the commercial possibilities of Proust's name, apart from the Benoist patisserie with its madeleines. Actually, according to Larcher, Marcel's madeleines came from another bakery, located a scant three doors from Tante Léonie's garden gate. "But," he sighs, "the owner doesn't care about...
...financial is an old one. Mary Lasker, the longtime medical philanthropist, has strenuously urged the nation to commit more of its resources to the search for a cancer cure. She has argued that the National Cancer Institute, an arm of the National Institutes of Health, lacks the means to exploit many of its important findings. Last year Mrs. Lasker picked up some powerful support in Congress when a special commission put forth her favorite proposal: a $6 billion investment in cancer research during the coming decade and creation of a new, NASA-type National Cancer Authority outside...
Backers of an independent agency, however, maintained that a concerted effort is needed to exploit recent progress toward understanding the causes of cancer and ultimately develop a cure...
...that it is desirable but inevitable. Economist John Kenneth Galbraith has attacked big companies for creating demand for unnecessary products, but he also argues that only the giant corporation has the resources to engage in necessary long-range planning and to marshal the armies of specialists needed to fully exploit technology. Says Galbraith, in defense of the huge corporation: "The notion that you can get along without modern organization is strictly romantic. If you think otherwise, try taking a trip to the moon...
...look at a Monet without seeing in front of that exquisite paint a wall of dollar signs. The hedge against inflation inevitably becomes a hedge against perception. Its price has made the painting different, of an order other than art. Museums, which should resist this syndrome, tend to exploit it. Thus the Metropolitan got untold mileage out of the fact that it paid $5,544,000 for its new Velásquez, which therefore became more "interesting" than other and greater paintings in its collection. The picture becomes a tourist object to be gawked at rather than an experience...