Word: expo
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Dates: during 1960-1969
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...roar of cannons and fire works bursting in air, Montreal's Expo 67, last week closed down the turnstiles to what had been, by almost all measures, the most successful world's fair in history. In the surge of last-day crowds, souvenir hunters made off with a guitar autographed by the Beach Boys from the U.S. pavilion and a nativity crib from the West German pavilion. But no amount of petty vandalism could sully Expo's singular triumph: in just six months the fair had racked up a total attendance of 50 million*-20 million more...
Statistically, Expo was a staggering success. Of the pavilions that kept track of attendance, the Soviet ranked first with 10,500,000, followed by the U.S. (9,250,000), Czechoslovakia (7,000,000), Canada's Telephone Association (6,000,000) and Britain (5,000,000). Open pavilions like Canada's and West Germany's, as well as Habitat also attracted millions but kept no official count. Only limited capacity held Labyrinth's attendance down...
...Scala, the fabled, 189-year-old queen of the world's opera companies, made its first appearance in North America last week at Expo 67. For per formers and audiences alike, the event turned out to be a compound of agonies and ecstasies...
...Scala struck a magnificently old-fashioned note at Expo. In this age of realistic music-drama, far-out staging and intellectual musical analysis, La Scala's reaffirmation of the Italian faith in the power of positive vocalizing was both quaint and oddly persuasive. The company may never fully awake from dreams of its own past glory, but the question is, does anyone really want...
Credited for at least part of the influx is Expo 67, a well-publicized reason for visiting the New World. Beyond that, the growing affluence of people in industralized nations has been accompanied by an itch to see where most of the money comes from...