Word: exportability
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...young businessman named Akio Morita made his first trip outside Japan to investigate export prospects for his struggling little electronics company. He was dismayed to find that in the sophisticated markets of the U.S. and Europe, the words Made in Japan were a mocking phrase for shoddiness. But in The Netherlands, he recalls, "I saw an agricultural country with many windmills and many bicycles, and yet it was producing goods of excellent quality and had worldwide sales power. I thought that maybe we Japanese could...
Indeed, they could. A month ago, Morita took off on his 94th or 95th transpacific trip (he has lost exact count). This time he came as the self-assured export chief and primary owner of Sony Corp., the firm that as much as any other has made Japanese goods synonymous with high quality as well as low price. In Chicago, he told security analysts that Sony last year rang up sales of $414 million, more than half from exports to 147 countries of radios, tape recorders, TV sets and other products. In London, he went over sales projections...
...season cost only 1½? to 2? per lb., rice 7? per lb., and meat from 20? to 40? per lb. Milk is higher, at 10? a quart, and so are eggs, at 30? a dozen. Cereals and cooking oils are rationed, as is China's chief export item, cotton cloth (each person is allowed six yards a year...
...Chinese report that negotiations were often prefaced with days of ideological interrogation and political lectures. Recent Japanese visitors say that the political instruction is down to as little as half an hour. "They used to take us out to dinner," recalls Ralph G. Keefer, president of a Montreal import-export firm. "Now they take us to the Peking Revolutionary Opera. It's nearly always loaded with political overtones." According to Keefer, who has visited the mainland a dozen times, "everyone is nice and polite. They do tend to be political from time to time. Until...
...move faster than that. Foreign competitors are making a major drive, and last year they increased their U.S. volume by 35%, accounting for 6,700,000 of the 170 million tires sold domestically. France's Michelin is building a radial-tire plant in Nova Scotia and intends to export almost the entire output to the U.S. market. And on the West Coast, Japan's Bridgestone has just introduced a steel-belted radial guaranteed for 40,000 miles...