Word: exportability
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...future, the market appears almost limitless. In West Germany alone, Nixdorf estimates that another 100,000 small computers can be sold. Outside Germany, the market is even greater, and Nixdorf is gearing for it. One reason the company acquired Wanderer was to get its export network; in addition, Nixdorf will open its own sales offices this year in Switzerland, Italy and France. Business is so good, in fact, that the company might even finally put a distinguishing name plate on the door of its yellow-brick Paderborn office...
Chief beneficiary of the new bloom is likely to be France, which ships more than 20% of its exports to West Germany. After matching its leading customer in economic cutbacks, France found itself with unemployment at a record Gaullist high of 450,000. To offset this, the government plans to inject $600 million into the economy during the year, while continuing to boost exports. Now that West Germany is back on its feet, the export business promises to brighten the French employment picture as the country's economy moves closer to the 5% growth rate it has been reaching...
...part in the West German-led resurgence. Meanwhile, Britain-like its neighbors across the Channel-will be watching the U.S. to see how it acts to balance its payments and bolster its economy (see THE NATION). For any cutbacks in foreign investment by U.S. firms, or a more aggressive export policy, would be felt immediately everywhere in Europe...
...urging of British occupiers, Nordhoff moved into their zone to try to restore auto production and employment in the depressed Wolfsburg area of Lower Saxony. Had the British foreseen how Nordhoff would drive their own cars off the export markets, they might never have given him the job. By last week, when Nordhoff died of a heart attack at 69, Wolfsburg had grown from a hamlet to a bustling city of 85,000 as home base for West Germany's largest industry. With assembly plants from Africa to Australia, the bug was the new Model T, a ubiquitous symbol...
...Lose a War. The prime target for the inevitable retaliation would be U.S. agriculture, by far the nation's largest exporter. Many other industries now contributing to U.S. export earnings would also be hard hit, among them chemicals, electronic equipment and industrial machinery. The consequence, Administration leaders predict, would be higher prices, lower profits and fewer jobs at home, as well as shrinking markets for U.S. goods abroad. "To incite trade war would be a fool's game," says Treasury Secretary Henry Fowler, "since the U.S. would be bound to end up as a loser...