Word: exportability
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...Coca-Cola's president, J. Paul Austin, 51, becomes chief executive officer, a title he takes over from Board Chairman Lee Talley. Austin demonstrates the growing value of foreign experience to American corporations, for he was Coca-Cola's export chief to sub-Saharan Africa for four years. As president since 1962, he has pushed some of the measures that diversified and brightened up a company that was tending to complacency. He decided to introduce the "lift-top" cap on Coke bottles and cans, helped move the company into coffee roasting...
...acquaintance with the scalp-hunting export of "Americanism" via some missionaries, both religious and political, makes it clear what is so "enigmatic," "devious" and "dangerous" about Thich Tri Quang: he cannot be bought. America will do well to descend from "on top" and get behind him. You say he is "the true native species." How true! Decades of suffering distill the true essence...
...list since the death of Maitre d'hótel Albert Blaser in 1959, and he attacks Chez Denis (*) for serving "the costliest meal in Paris today." As for the London Hilton, it is "the closest version of a 'hotel machine' that America could export. It functions, it looks (and it is) sleek and modern; it provides food, drink, comfort, and even luxury. The only two vital ingredients it lacks are warmth and humanity...
...price of farm land has climbed 60% faster than farm income, thus confounding the economic axiom that the value of land depends on its profit potential. Farm prosperity-profits reached a 13-year high in 1965, and this year will surpass $15 billion-and the possibility of growing export crops under the Administration's "food for freedom" program also spur expansion...
...accusation brought an acid reply from Coca-Cola Export Corp. Chairman James A. Farley, Franklin Roosevelt's old campaign manager. The company, snapped Farley, was not about to honor "any boycott." Fact was, he continued, that the Israeli bottler in question, the Tempo Beverage Co., was an undesirable business associate; in 1963, Coke had to go to court to make Tempo stop "infringement of the Coca-Cola trademark and bottle design." And Tempo, inevitably, was the disgruntled bottler that had complained to the Anti-Defamation League in the first place. Muttered a league spokesman: "I can't understand...