Word: exporters
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...Rhodesia's Africans, UDI transformed this bleak prospect into a promising crisis. As a consequence of Smith's declaration, international sanctions will now shake Rhodesia's economy. Export markets will shrink; Rhodesian currency will be devalued; new investment will cease. Stagnation will threaten the good white life of swimming pools, big cars, and servants...
...American salesmen were Charles Bear, managing director of TIME-LIFE International, Stevens DeClerque, TLI advertising director, and Ralph Davidson, European advertising director for TLI. Their audience consisted of the president and top officials of Vneshtorgreklama, the Soviets' sole export advertising agency, and executives of more than 30 foreign-trade trusts including Intourist, the government travel agency; Aeroflot, the national airline; Prodintorg, food; and Soyuzpushnina, furs and carpets. How this unique gathering came about was explained by Bear: "For some time we have followed Russia's apparent desire to increase trade in nonstrategic goods with other countries. We thought...
...import spurt would be easier to tolerate if exports were keeping pace. Export growth has been stunted by several factors: dock strikes in the U.S., the slowing of business expansion in Europe and Japan, Britain's 10% sur charge on imports, and the worldwide plunge in commodities prices, which the underdeveloped nations depend on to earn foreign exchange. And, despite denials from U.S. officials, many businessmen suspect that the "voluntary" cutback of U.S. loans abroad has also hurt the nation's exports by drying up dollars in Europe...
...supplying of the Viet Cong might also be prosecuted under the federal Export Control Act, the aide suggested. The act outlaws exporting goods without an "export license," which would not be granted for shipments to North Vietnam. If the M2M attempted to export goods without a license, its members would be subject to a $10,000 fine and two years' imprisonment...
Such idiosyncrasies of taste make the export business as tricky as it is lucrative. The Flintstones are No. 1 in Sweden and the favorite viewing of Rhodesia's Sir Roy Welensky, but they were ignominiously reduced to background characters in a fly-spray commercial in Italy. Perry Como hit a clinker on Germany's Infratest ratings, Andy Williams on Britain's TAM's. And even blockbuster Bonanza was clobbered by Rawhide in Korea. Another complication in foreign-syndication sales is that U.S. shows come in awkward lengths (a half-hour program has only 26 minutes...