Word: exporting
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Dates: during 1960-1969
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Private Leonardo. Liechtenstein also has considerable faith in its wine, a sturdy rose that the government refuses to export for fear of running dry. An even more jealously guarded national treasure is Franz Josef's family art collection (TIME, Dec. 12, 1960), which consists of 1,500 paintings valued at $150 million. It includes the only Leonardo da Vinci in private ownership, a lush portrait of a Florentine maiden called the Ginevra dei Benci, as well as 27 Rubens paintings that are valued at $11 million, and paintings by Van Dyck, Brueghel, Rembrandt and Botticelli. The public is allowed...
...their beans burned, but 50 million surplus sacks of coffee still overflow the country's bulging warehouses. In the normal supply-and-demand world, a bad crop should make prices go up. But under the new quotas drawn up by the 48-nation International Coffee Council, Brazil can export no more than 18 million sacks a year, and has so much coffee in its big backlog that there is no reason why a cup of coffee should cost more...
...list includes wine (the biggest import item, about $22 million worth), brandy, Roquefort cheese and flower bulbs, but it leans heavily on merchandise made in West Germany, the chief market for U.S. chicken exports before the higher tariff. If they are retained on the list, trucks and buses (aimed at Volkswagen), stainless steel netting, electric razors, flat steel wire, scissors and shears will all be slapped with higher tariffs. The U.S. strategy: to show that it means business and to cut sufficiently into export sales of German industrialists so that they will be roused to oppose the powerful German farm...
Plants on the Continent. After developing huge production facilities for making Churchill and Centaur tanks during World War II, Leyland realized that postwar Britain would be too small a market for its potential output. The company began developing export markets more diligently than most British manufacturers, sent its top executives around the world to meet customers and learn the conditions under which Leyland trucks would operate. Even with sports cars, the company has kept its sharp eye for local conditions; when it learned that the average age of the U.S. buyers of its TR3 was 47, it decided...
Probably the main reason for Leyland's present export bonanza is that while most other British firms were blissfully contemplating Britain's entry into the Common Market, Leyland was busy establishing assembly plants in Belgium and The Netherlands. When France blackballed Britain, Leyland was in a better position to compete on the Continent than most other British companies. It intends to keep right on pushing its advantage, plans to set up plants in West Germany and Italy soon...