Word: express
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Dates: during 1980-1989
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...deadpanned nonstop alliterations into the phone as he promoted an employee ("I'm putting you in charge of Pittsburgh, Peter!") and closed a contract ("Dick, what's the deal with the deal?"). The 1982 Federal Express commercial featuring the fast-talking Mr. Spleen struck a chord in frantic managers everywhere. Last week it was rated the best ad of the 1980s in a Top Ten list compiled by the One Club, an industry group...
...judges looked for ads that broke new ground. The Ally & Gargano agency's Federal Express ad shattered taboos against making fun of the customer. One runner-up, adman Hal Riney's first Bartles & Jaymes wine-cooler commercial, scored with tongue-in-cheek humility. Another winner, Wendy's 1984 "Where's the Beef?" slogan, created by Dancer-Fitzgerald-Sample, became a political zinger in the hands of Walter Mondale. But as the 1984 election proved, even advertising has its limits...
...week later, regular five-car, six-night-a-week service from both Chicago and Washington will begin, with American-European Express running as self- contained segments of regular Amtrak trains. "On the seventh day," says Bill Spann, the Panama City resort owner who heads the venture, "we polish mahogany." There is a lot to polish, all solid wood, installed by cabinetmakers who usually work on yachts...
...Allsburg's vision may be bizarre, but it strikes a broadly responsive chord. Jumanji (1981), his board-game fantasy, won the Caldecott Medal, the industry's most prestigious award for illustrated children's books. The Polar Express, also a Caldecott winner, has appeared on best-seller lists in three Christmas seasons since its release in 1985. In this lovely tale, a boy wakes on Christmas Eve to find a train wreathed in steam below his bedroom window, waiting to take him to the North Pole and a meeting with Santa Claus. In all, the nine books Van Allsburg has published...
This week the American-European Express, refitted to five-star, died-and-went- to-heaven standards, will leave Washington and roll into legend. Care to come along...