Word: expression
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Dates: during 1930-1939
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...control room of the Express shifts mostly between Stornaway House and Cherkley Court in Surrey, a 750-acre estate 20 miles out of London which Beaverbrook bought soon after he went to England. Both houses have phones in most of their 20-odd rooms, in their gardens...
...over his head he exclaims: "Oh God, I'm bored!" His Canadian birth has not prevented Lord Beaverbrook from conforming to the Old World type of the powerful man with the courage of his caprice. His newspapers are not strictly newspapers. Morning after George VI was crowned, the Express played the story on page one but the banner headline went to Dick Merrill's transatlantic flight...
...people is what keeps the Beaver busy on his telephones and illustrates his idea of the publisher's duty to his readership. To millions of English "small-means men" and their families, it is the most appealing kind of publishing. Some of the latest copies of the Express to reach the U. S. were filled with their usual budget of post-crisis news: the Vicar of Southwold had seen a genuine sea monster offshore, a dog was tried for biting a dustman, a Wiltshire schoolmistress had found a mushroom over eleven inches wide. And across an entire page...
...admiration of some more conventional publishing practices (he makes his employes read and, where possible, imitate TIME), Lord Beaverbrook chooses his own methods. Last year they were good enough to net his papers $3,750,000. But the Express puts extra nest eggs away every year in a basket called the "Secret Reserve." This now totals about $3,750,000, and will furnish ammunition for any new circulation...
Recently Beaverbrook polled the Express staff on the question: ''Do you approve of Express policies?" The answer came back almost unanimously NO. The impish Beaver was delighted with his hirelings' impishness...