Word: expression
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Dates: during 1930-1939
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...next two years British newspaper readers could get anything from can openers to radios free. It was expensive but it built circulations. The Herald was first to reach 2,000,000 (in 1933), only to be outstripped by the Express...
...when Lady Beaverbrook, the handsome daughter of a Halifax army general, died after 21 years of happy married life. Thereafter the routine job of being a newspaper publisher became almost as boring as money grubbing. One day "the Beaver" locked his office and announced: "I am leaving the Daily Express and never coming back. You young fellows must carry on. Make it a great newspaper...
...turned out later, this was more impishness. Lord Beaverbrook still closely supervises the Daily Express and its sister papers, the Sunday Express (1,500,000) and Evening Standard (400,000), although his office ranges halfway round the world...
...telephone is his indispensable staff of authority. Whether he is nursing his asthma in Arizona or lunching at Stornaway House, a mile and a half away from the Express building, he is in almost continuous touch with his editors-ordering, suggesting, criticizing, cajoling, in his curiously low-pitched, insinuating telephone voice...
Principal executives like General Manager Ewart John Robertson run back and forth all day when "The Old Man" is in London. On the rare occasions when his Lordship goes to the Express, Manager Robertson (who met him as a bellboy carrying his bags into a Canadian hotel) has been known to see that all cigaret butts were removed from his path...