Word: expression
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Dates: during 1950-1959
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Womb to Tomb. For the tourist in trouble, American Express is a seasoned troubleshooter, will handle just about every imaginable disaster between womb and tomb. When an Egyptologist died abroad, she left a request that American Express have her cremated and scatter her ashes on the Nile. Asked by the U.S. embassy, in 1954, to look for a traveling Vassar girl whose father had died at home, the Paris office found that it had booked the girl on a train trip to Nice, followed the trail through five countries before catching up with her in Zurich. After a New York...
...American Express President Reed foreign travel is not only a business but a creed as well. Travel dollars, he preaches, build up foreign economies and cut taxes at home. U.S. tourists last year spent $100 overseas for every $36 that foreign nations received in aid from the U.S. Government. Reed contends that the spread can be increased still more through what he calls "Point Five-the economic power of the U.S. consumer directed to overseas nations through tourism." As a result, Reed is welcomed by foreign government officials as a genie who magically produces dollars-with a little effort...
Prices are still low in Spain. More than 250,000 U.S. vacationers are expected this year, v. 50,000 in 1953, when Ralph Reed persuaded the Spanish government to join American Express in a travel promotion program that touched off Spain's tourist boom. Palma de Majorca, in the Balearic Islands, is still the top tourist attraction, but the coves of Spain's Costa Brava and Malaga's sandy beaches will pull thousands of American sun worshipers...
Homage from Five Flies. Reed has a short memory for distracting detail-he even forgets which year he became president of American Express-but he has a phenomenal capacity for cramming facts and figures into his head on any problem he is studying. Last June, on an exploratory trip to Hawaii, he gathered enough information in three days to decide to open a Waikiki office. "In those three days," recalls a Honolulu businessman, "Reed knew more about Hawaii than 90% of the people who live here...
When Greece's King Paul summoned the American Express chief to Tatio to make him a Knight of the Order of St. George in 1953, Reed for once overstayed a 15-minute appointment, spent an hour talking travel with the King. Reed was so proud of the decoration that for days afterward, whenever he spotted an acquaintance, he would insist on showing off his medal, exclaiming delightedly: "Look what I've got!" In addition to decorations from France, Norway, The Netherlands and Belgium, Reed was honored recently by the Five Flies, an Amsterdam restaurant, which installed a copper...