Word: expression
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Dates: during 1950-1959
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Good as Gold. American Express was founded the year after the California Gold Rush, when several companies, including the famed express companies of Wells and Fargo, merged into the Amer ican Express Co. to ship gold, silver and paper currency through the Wild West...
...until 1891 that American Express went abroad - the result of a trip to Europe by President James C. Fargo...
...became infuriated at the red tape which entangled him when he wanted to draw on his letter of credit. To cut the tape, he designed the now familiar American Express travelers' cheques. They now comprise the bulk of the company's billion-dollar business, and have become standard exchange in every corner of the world. (So valued are they, in fact, that last year a ring started to counterfeit $1,000,000 of them-and was nabbed.) As the demand for travelers' cheques grew, American. Express had to expand its services abroad (it sold its domestic freight...
...Buenos Aires. Before the U.S. entered the war, the company's Berlin office ran an underground escape service to Switzerland for aliens trapped in the country. The company promptly started expanding again near war's end. When the U.S. Army marched into Rome in 1944, an American Express official marched in with it, opened the old Rome office for business the next...
Missing Persons. Next to its cheques, American Express is best known for its globe-circling guided tours, which provide transportation, hotel rooms and food (but no liquor) at fixed rates. The company makes its profit not by charging travelers a fee but by getting "wholesale" rates on hotels, etc., and taking a "retail" markup. This year thousands of Americans will take 167 different tours, ranging in price from $10.95 for a two-day trip through New York City to $2,338 for a 68-day jaunt through ten European countries. The most popular: two-week "Banner Tours" through the West...