Word: expression
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Dates: during 1950-1959
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...advertisers all the space they needed, thus, in effect, subsidizing smaller and weaker papers that had space to spare. With the end of newsprint restrictions. British admen, like their Madison Avenue cousins, began to concentrate their ads in dailies that give them either mass circulation, such as the Daily Express (circ. 4,042,334), or class circulation, e.g., the Daily Telegraph (1.075,565). Commercial TV had also lured advertisers from the smaller-circulation dailies...
...camera could have clicked ten thousand times and never caught an expression like this," purred the caption on a seven-column spread in Lord Beaverbrook's Daily Express "What COULD the Prince have said...
...five-column picture showed Britain's Prince Philip in Denmark standing over a simpering nurse named Peggy Goodchild (see cut). But if the Express (circ. 4,042,334) knew what "caused the twinkle in the Prince's eye and the obvious blush on the maiden's cheek," it was not telling. Instead, it offered a ?100 ($280) prize to the reader who sent in a caption arch enough to "capture the mood of the moment in the brightest...
While-as the Express claimed-20,000 readers scurried to tell the editors just what the Prince could have told the bashful maid, the rival Daily Mirror (circ. 4,649,696) rode TO THE RESCUE one day before the Express' deadline. WHAT COULD THE PRINCE HAVE SAID? asked the tabloid Mirror in a seven-column layout. The answer: Nothing. "His conversation with her had ended BEFORE she looked bashful!" trumpeted the Mirror. The Mirror tracked down the photographer who took the one-in-ten-thousand picture, and he confirmed the Mirror's beat. Not only was the Prince...
Unabashed at being caught with shears in hand by its leading competitor, the Express next day awarded the prize to a Mrs. Anne Reid, who had apparently not read the Mirror lately. Her entry: "Read Any Good Thermometers Lately...