Word: expression
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Dates: during 1960-1969
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...another, far worthier than I, express what lies in this feeble soul. Let the Poet sing...
John A. Volpe sticks out like a sore thumb even in a group as mediocre as Richard Nixon's cabinet. Secretary of Transportation Volpe will, no doubt, build roads, but this nation--particularly its cities--needs more than another maze of express-ways to solve its transportation problems...
Pillsbury Co., a firm of flour power, has a message of love. To millions of housewives, it preaches that the way to express affection for husband and chil dren is to bake them a cake. Its ads pro claim that "Nothin' Says Lovin' Like Something from the Oven, and Pillsbury Says It Best." This somewhat sac -charine slogan helps to boost sales. In the fiscal year ending last May, they rose to a record $526 million, and prof its increased 7.4% to $13 million. This year the Minneapolis-based company anticipates an earnings gain of 10%, which...
...doesn't translate the poetry into visual language. Instead he substantiates it. The words are arranged in an abstract, somewhat organic form, that relaxes appropriately into an almost-horizontal at the end of the quotation. The letters deviate from typographic perfection to express something very human. Outlined in black ink, they graduate from yellow-green-yellow through yellow-green to a green "sea," composed with curlicue serifs which suggest wave crests...
...Wednesday, you make the move from whatever coal cellar the Registrar's Office has assigned you, to Emerson 105 (or the Geological Lecture Hall), thus enabling you to admit every student who came on Monday and thensome. It is common form, at this second meeting, to express contempt for the building's impersonal architecture and the room's awesome size. No explanation is required for the decision to accept all your applicants, save to say you found choosing among them impossible...