Word: expression
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Dates: during 1980-1989
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...Federal Express, though, now faces hungry competitors who have turned the business into a delivery-truck version of Cannonball Run. The battle pushed down Federal's average price for an overnight shipment from $26.29 in 1981 to $19.36 this summer. Many of the rivals have copied Federal's formula. In 1981, Emery built a $60 million hub in Dayton and assembled a fleet of 67 planes. Airborne constructed its hub at an abandoned Strategic Air Command base in Wilmington, Ohio. The U.S. Postal Service has entered the field with its special $9.35 express mail service. In fiscal...
...million annual ad budget, Federal paid for a series of catchy commercials featuring a cold-eyed boss who talked like a record played at triple speed. As the rivalry has heated up, so has the competitive tone of the fast-delivery advertising. Purolator calls Federal the "inflexible express" and Airborne taunts, "Federal Express does better advertising, so Airborne has to give you better service." Federal retorts, "Why fool around with anyone else...
...thinly scattered and airports are few. But competition tends to breed an eagerness to please. Airborne, for example, supplies special containers to protect magnetic tape and film. Emery offers same-day delivery when requested, though it slaps on a surcharge of at least $150. Clerks at a Federal Express counter in Memphis recall painstakingly building a cardboard shipping container last year for a customer who wanted to ship a fully assembled bicycle just before Christmas...
Since even overnight delivery may not be fast enough for a country hooked on speed, Federal Express has now developed ZapMail. To send ZapMail, a customer summons a Federal courier to pick up documents, which are then sent by facsimile transmission to another Federal Express office. There a laser printer spews out copies that are hand delivered. Elapsed time: two hours. Under development for five years with the code name Gemini Project, the $100 million electronic-mail venture got off to a slow start in July. Federal cut the price of sending 20 pages of information in half, from...
...Israeli soldier who warned him "something ugly is happening in the city" just as Phalangist militiamen were killing 700 Arabs in the Sabra and Shatila refugee camps in West Beirut. He told of an agitated Israeli general knocking on his door in Tel Aviv late one night to express his concern that Israeli officers had known of the atrocities but remained silent...