Word: expression
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Dates: during 1980-1989
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...nearly complete, deregulation has turned air travel into a free-for-all or less than it now costs to fly to San Francisco, we'll fly you there and back. And there again." So boasted the ads of People Express last week, in the Newark (N.J.)-based airline's latest low-fare offering. Once unthinkable, such price slashing has become almost commonplace in the six years since Congress began deregulating air travel. That historic step has made U.S. skies the most competitive in the world and turned the once orderly American airline industry into a survival...
Long gone is the cozy world in which CAB-regulated carriers were an exclusive and protected club. Since Congress passed the Airline Deregulation Act of 1978, the number of interstate airlines has increased from 36 to 125. They range from no-frills discounters like People Express, the fastest-growing company in aviation history, to tiny Regent Air, which plies its passengers on flights from Los Angeles to Newark with caviar, lobster and French champagne. Not all of them have been profitable. Old and new carriers, including Braniff and Air Florida, went bankrupt by expanding routes too fast. Said Daryl Wyckoff...
Some travelers have discovered ingenious (if timeconsuming) ways of profiting from lower fares. Rice University Historian Francis Loewenheim, who shuttles between Houston and his native Cincinnati, has found that he can save more than 50% by going via Newark, some 1,000 miles out of his way. People Express's Houston-Newark-Columbus fare runs from $85 to $109, compared with $265 for a one-way, undiscounted coach ticket from Houston to Cincinnati on Delta. It does not matter to Loewenheim that he has to finish his trip with a two-hour bus ride (cost: $18) from Columbus...
...discounters have been the most important force for change since deregulation began, and People Express has been the boldest pioneer. Airborne since 1981, the no-frills carrier now operates 56 jetliners and a route map that stretches from Los Angeles to London and includes 26 cities. While its revenues (1983: $286.6 million) are still well behind those of behemoths like United ($5.4 billion), People Express is already the twelfth-largest U.S. carrier. Its secret: low costs that enable it to undersell the competition, along with unusually strong employee morale. The average annual salary for People Express...
...starting lineups were announced, Templeton led the crowd in cheers, waving his hat and seeming to express the Padres frustrations as he called for fan support for this first division winner for San Diego...