Word: expression
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Dates: during 1980-1989
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Perhaps the biggest weapon in the arsenal of the upstarts is price. Hawaiian Pacific will charge only $338 for a round-trip ticket between Honolulu and Denver, vs. the usual fare of $700. The leader in bargain-basement flying is three-year-old People Express. It jolted the industry last summer by offering flights from Newark to London for only $149, vs. $275 for most regular coach fares...
...many people wait in line for hours for a chance to push and shove and generally go bonkers? Two disc jockeys in Milwaukee wisecracked that a load of the dolls would be dropped from a B-29 bomber to people who held up catcher's mitts and American Express cards; two dozen believers actually turned up at County Stadium, braving a wind-chill factor of - 2° F, in the vain hope of manna...
...place to live. Many of the suites are smaller than a bedroom elsewhere; few rooms allow for roommates to live together. House unity is damaged by the presence of two quite separate dining halls. There is no junior common room, and no House library. If renovations are targeted to express these problems, they can do only good for North House...
...effort and money expended to create this retailing look are not aimed just at attracting new customers. Sears estimates that 75% of all American households already shop at Sears at least once a year. The firm has 24 million active credit-card holders (more than American Express) and an additional 12 million catalogue customers. Sears wants to entice current customers to buy more once they are in the store. So far the company thinks it has succeeded. In the new stores, according to Brennan, "the average transaction per customer is substantially higher. In towels, washcloths, carpeting, toilet covers, for instance...
That will place Sears even more squarely in competition with financial firms such as Merrill Lynch, American Express and Citicorp. Sears' huge base of cardholders will give it an advantage in the tough battles on the way. Says Stuart Greenbaum, professor of banking and finance at Northwestern University: "Sears could end up being the biggest bank in America without much trouble...