Word: expression
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Dates: during 1980-1989
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...tone phones and suntanning parlors? America's entrepreneurs have responded to that imperative with some of the world's fastest products and services, ranging from frozen food to instant bank loans. Like Domino's Pizza, many U.S. corporate empires were built for people in a hurry: McDonald's, Federal Express, Polaroid and Southland Corp., the operator of 7-Eleven stores. "America values speed," observes Felipe Castro, assistant professor of psychology at the University of California, Los Angeles. "The more you hustle, the more money you can make...
America's love of instantaneousness probably stemmed from its rush to conquer great distances, at first with the pony express and clipper ships, later with microwaves and satellites. In the consumer marketplace, speediness became an ever stronger selling point. The first mass-marketed instant coffee, the G. Washington brand, appeared in 1909. The next year Florist's Transworld Delivery started sending flowers by wire. The spirit of hustle permeated pop culture, from the World War II-era song lyric, "Arthur Murray taught me dancing in a hurry," to the Road Runner cartoon character who always leaves Wile E. Coyote...
...home," the document urges the U.S. to take logical, sequential steps toward colonizing space over the next 50 years. It assumes that NASA's proposed orbiting space station will be in place by 1994. Simultaneously, research would proceed on both an aerospace plane (President Reagan's so-called Orient Express), capable of taking off from runways and soaring into orbit, and a new generation of reusable rocket-powered craft that would reach orbit with a single-stage engine. These two new vehicles would compete to see which would become the shuttle's successor, carrying passengers and cargo between earth...
...this volume with shuttles and Titans and Delta rockets. Something new will have to come along." More precisely, the U.S. will have to design and build far more powerful launching vehicles: perhaps new unmanned rockets, or an upgraded "space truck" version of the shuttle, or President Reagan's "Orient Express" space plane. An SDI report to Congress says the cost could approach $60 billion just for lift, without counting a penny spent on the actual weapons...
...want the show to express the spirit of Harvard without getting corny," he explains...