Word: expression
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Dates: during 1990-1999
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...obvious that this gulf exists. Though many undergraduates have interests in both science and humanities, the majority of them probably identify themselves largely with one group or the other, and even might express some good-natured scorn for the other discipline. An engineering student, who asked not to be identified "for fear of reprisals," said of English students and their ilk that "they think they're changing the world, but where would they be without their word processors?" One applied math major, who was similarly faint-hearted about his quote being cited, characterized his more verbally oriented colleagues as being...
Caring capitalism such as that long practiced in seeming isolation by Ben & Jerry's and a handful of others is boardroom gospel these days. Companies' motives aren't exactly holy. There's plenty in it for them. So just about everyone is giving do-goodership a spin. American Express is feeding the hungry. Alarm company ADT gives away personal-security systems to battered women. Avon Products is helping fund the fight against breast cancer. Kimberly-Clark is building playgrounds in poor neighborhoods. Barnes & Noble promotes literacy. Coca-Cola is sponsoring local Boys and Girls Clubs. Nike, Wal-Mart, Home Depot...
...efforts that traditional philanthropists--nonprofit groups that rely on corporate giving--are beginning to feel threatened. "They worry that if companies are spending marketing dollars this way, they will be reluctant to spend philanthropic dollars as well," says Jerry Welsh of Welsh Marketing, who pioneered cause marketing at American Express in the 1980s...
...siphoning off more than $3.5 million for his own use. Meanwhile, cash-strapped governments are no longer able to shoulder a broadening social agenda. If business wasn't stepping forward, despite its profit motive, where would the money come from to, say, restore the Statue of Liberty? American Express raised $1.7 million for that purpose in the early '80s in what is regarded as the first cause-related corporate-marketing effort...
...just a gathering of native cultures and native peoples to express themselves," he said. "It's a social event for sharing Indian culture...