Word: expression
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Dates: during 2000-2009
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...their customers. Ellen Farmer, a legal secretary in Elgin, Ill., plans to take a break from the cold weather later this month by boarding Midway Airlines' $99 flight from Chicago to Orlando. Says she: "I don't think Midway would have had such a low fare if People Express hadn't forced them...
Wall Street thinks that many airlines, including Eastern, Pan Am, Western and Ozark, are vulnerable to takeovers. But People Express is not on the hit list, Burr insists. Says he: "It would be nearly impossible to take over People. We're bulletproof." Burr points out that 62% of his airline's stock is controlled by employees, directors or other friendly investors...
Today's heady success is only the beginning, according to Burr. Says he: "In five years, People Express will be a worldwide transportation company, carrying people and freight, and packaging hotels and rent-a-cars, the works." Some skeptics, though, think that People could instead end up like Laker Airways, the cut-rate transatlantic carrier that expanded too fast and went bankrupt...
...matter what eventually happens to People Express, it has changed the airline industry forever. Burr, Lorenzo and other discounters proved that there was a huge untapped market for low-cost air travel. They have met the needs of millions of Americans. Says Venice Gorman, 31, a New York City hospital worker who flew on People to see her parents in Norfolk: "Before People Express, I used to stay home and call my relatives on the phone. Now I can visit in person...
When Congress deregulated the airline industry, it unleashed the powerful forces of competition into a field that had been tightly controlled. For the first time travelers have real choices. They can pick a People Express or a United, a Continental or a Delta. The competition has produced much confusion, and the best fares are not always easy to find. But customers today have a better chance than ever of flying where they want to go, when they want to go and at a price they want to pay. --By Charles P. Alexander. Reported by B. Russell Leavitt/Atlanta and Thomas McCarroll/New...