Word: expressiveness
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Dates: during 1930-1939
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...pretty consistently embarrassed by his verbal luggage, and the diva's Yale-dictory is more strained than even a diva's valedictory should be. With these reservations, however. Charlie Chan is a recommended evening, a point which might handily be proved if it were not for the management's express injunction against any but provocative revelation...
...been bombarding each other with gifts to readers: free insurance, free merchandise, millions of pounds sterling. This year, however, Fleet Street has been the scene of a fight which, for sustained fury, is such as London has never seen before. It involves the four biggest dailies: the Mail, the Express, the Herald and the News-Chronicle. Following a brief gesture toward peace the fight entered a new and fiercer phase fortnight ago. Last week shareholders of the Express, aware that the war was costing their newspaper the staggering sum of ?20,000 per week, asked each other what they should...
...Mail ("For King & Empire") is stodgy, conservative, has its front page filled with advertising, second & third pages full of financial news. For eleven years it held the largest circulation in the world, well over 1,500,000. Longtime runner-up to the Mail is impish Lord Beaverbrook's Express (until this year, 49% owned by Rothermere). The crusading Express is jazzy, sensational, easily readable, packed with shrill headlines and vivid pictures from front page to back. Its circulation for the past few years has pressed within 200,000 of the Mail's. The News-Chronicle, a liberal sheet...
...million. Last year, it passed the News-Chronicle with more than 1,400,000. The battle was so expensive to all concerned that the Newspaper Proprietors Association called a truce. Free gifts were outlawed. Expenditures on canvassing were limited. Fleet Street settled down to a supercharged neutrality, with Mail, Express and Herald circulations bunched between 1,735,000 and 1,650,000. The peace lasted 15 months...
...balls, cameras. Dictionaries, encyclopedias, sets of "modern classics." Fountain pens, fancy pencils, stockings, underwear, wrist watches, pillow cases, pyjamas. Lord Beaverbrook outfitted his canvassers with samples of boots, coats, pants and shoes, sent them west to show Welsh miners how they might clothe a whole family by reading the Express for eight weeks...