Word: expressmen
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Dates: during 1950-1959
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...card game, enlisted the aid of its worldwide contacts to drum up members. Through banks, American Express mailed applications to 8,000,000 depositors-people who obviously have some money to spend. President Ralph T. Reed also sent personal letters to 22,000 corporation presidents. More than 300 American Expressmen started knocking on doors of executive suites all round the U.S. to sell the credit card (charge: $6 per year for initial card, $3 for other members of the same firm). To bolster its membership, American Express bought out the Gourmet Guest Club (membership: 45,000). Diners' fought back...
Thoughtfully, Pressagent Little got more specific about his product: "A friend in Kentucky wrote that he was sending along an old crow which had been around for 125 years. When the expressmen delivered the package, it contained a bottle of an oldtime beverage called Old Crow. Another wag offered to ship me, prepaid, an elderly female relative by marriage . . . However, what I am looking for are authenticated very old crows ... I would deeply appreciate any help from you or your readers." He signed his name and address, but not his occupation...