Word: expresspay
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Today TI is turning its efforts to consumer applications like wireless transactions, helping American Express launch ExpressPay, an alternative to cash for purchases where speed and convenience are important, such as at fast-food restaurants, gas stations and dry cleaners. In July Amex set up a real-world RFID test in Phoenix, Ariz., allowing card users and employees to charge at 200 merchants with an RFID-ready fob attached to a key chain. Amex vice president David Bonalle says RFID pilots have cut transaction time 30% to 50% and average sales have gone...
...burger chain Carl's Jr., which is testing ExpressPay, faster lines at the cashier and reduced backups at the drive-through window have brought in new customers. "It's a no-lose situation," says Jason LeVecke, grandson of the chain's founder. Women seem to grasp the advantages of the new system quicker than men--something Amex learned to its surprise in focus groups. "It sure would be easier than fumbling around in my purse," says Tracey Serenka, who had her two sons--Eric, 1, and Jason, 4--in tow at a Carl's Jr. recently. Another advantage over...
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