Word: extendible
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...family. Senior editor Catherine Mayer examined the way in which the traditional family - once at the very heart of many European nations - is being replaced by something different: "A comforting sprawl of co-opted friends and family members acquired by divorce and remarriage." Increasing longevity, says Mayer, "means families extend vertically through generations as well as horizontally." A project of this scope requires considerable team planning and effort, and I'm enormously grateful to all the writers, reporters, editors, photographers, picture editors, art directors and researchers who worked on this anniversary issue. Ledbetter says the aim of the project...
...release a $30 model soon and even cheaper lights thereafter. With help from foundations, they've sold and distributed more than 4,000 Mightylights for earthquake relief in Pakistan and to the poor in Afghanistan and Guatemala. In India, fishermen and weavers are already using the lights to extend their work hours. Says Scott: "The exciting thing - more than just the light itself - is the model of using a sustainable approach to effect social change." - By JEREMY CAPLAN
...otters are not the only species harmed by ocean pollution, of course, but they are easier than most to study. They sit at the top of a food chain that may extend less than half a mile from shore. "The sea otter is the canary in the coal mine for the coastal ecosystem," says Monterey's Murray...
...states have adopted similar laws permitting children to be relinquished, with age limits ranging from 3 days old in 16 states to 1 year in Missouri and North Dakota. In California the baby must be under 72 hours old, but a bill recently passed by the legislature would extend the deadline to 30 days. Governor Arnold Schwarzenegger, who has not stated a position on the measure, has until Sept. 30 to sign or veto it. The longer grace period has renewed debate over whether such leniency actually protects children or encourages parents to desert them...
...brain reacts to advertising, brands and products, reactions that for the most part occur subconsciously. The burgeoning ability to understand how the black box of the brain processes images and messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...