Word: exteriorizer
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...Finally added up the bill for White House repairs: $5,400,000 to construct a fireproof, steel & concrete interior which would stand on its own foundations inside the existing exterior, like a self-contained house within a house. Talking it over with congressional committeemen, Harry Truman remembered how he had first noticed signs of trouble when "the big, fat butler brought me my breakfast one morning and the floor shook." What finally convinced him was the day the bathroom floor sagged perilously and he imagined himself plummeting through the floor, bathtub and all, during a reception in the Blue Room...
...Navy, says Author Bradley, only admitted defeat when they found that they could not begin to "cool" a ship's exterior by a complete removal, by sandblasting, of every inch of paint, plus the planing off of a half-centimeter of all deck plank. And, to clinch matters, the Radiological Monitors found that even when radioactivity was not registering on ordinary instruments there might still be "free plutonium" present, the "most insidious poison known...
Dorothy Heyward has taken the "Emperor Jones" theme of a man who lets his lust for personal power overcome his honest conviction that he is sent from God to set his people free, and turned it into a more familiar setting, with interesting if not startling, results. Behind its exterior shell of the failure of a Negro uprising, "Charleston, 1822" stands as a probable explanation of why before 1863 the slaves were not ready for their freedom...
...into the Unilever empire through the back door. In 1938, up & coming young Charles Luckman hired him to redesign the package for Pepsodent toothpaste. Most toothpaste packages then screamed for attention with garish red containers and bold black print. Loewy persuaded Pepsodent to give its package an aseptic white exterior, with modest script lettering, which would make it look nice on a cosmetics counter. Up went Pepsodent's sales by 17%. When Pepsodent and Luckman moved into Unilever's huge U.S. branch, Lever Bros. Co., Loewy went with them...
...fierce beauty of power. Its massive rotor, the principal moving part, is spinning some 13,000 times per minute (though with only the faintest vibration). The fire raging in its heart would heat 1,000 five-room houses in zero weather (though much of the engine's exterior is cool). From the air intake in its snout, invisible hooks reach out; their suction will clasp a man who comes too close and break his body. The blast roaring out the tail will knock a man down at 150 ft. The reaction of the speeding jet of gas pushes against...