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...certain key words, characterizing the business world in endless multilithed news releases. Creative imagination (coupled with know-how, technical or otherwise) has supplanted Thinking Big-Brainstorm, feedback, humanation, engionomics, generalist, and Group-think--all are indicative of PR's dictionary vitality. Public relations poets pen such couplets as extinct by instinct, selection by inspection, and paralysis by analysis...

Author: NO WRITER ATTRIBUTED | Title: Slanguage in the Gray Flannel Century | 9/30/1957 | See Source »

PUSHMI-PULLYUS, according to Doctor Dolittle's faithful Chronologist Hugh Lofting, "are now extinct. That means, there aren't any more. But long ago, when Dr. Dolittle was alive, there were some of them still left in the deepest jungles of Africa; and even then they were very, very scarce. They had no tail, but a head at each end, and sharp horns on each head." Last week TIME's editors discovered that Lofting had been wrong in only one respect: the Pushmi-Pullyu is not extinct at all: it was revived in the form...

Author: /time Magazine | Title: A Letter From The Publisher, Sep. 9, 1957 | 9/9/1957 | See Source »

...great feudal estate in Baltic Kurland, founded as a fortress in the Middle Ages by the Livonian Brothers of the Sword. The aurochs were the last of their kind surviving from prehistoric times. What the lords of Kratovits did not know was that they were soon to be as extinct as these primitive bison...

Author: /time Magazine | Title: Books: Extinction of a Species | 8/12/1957 | See Source »

...Highland officers should perform their own wild dances. The climax is as grim and subtle as is proper to a race which could take its whisky along with the hard Knox of predestination. In the end, the reader will have learned something of the manners of nearly extinct fighting tribesmen-and the almost equally extinct art of tragedy in the novel. As the grand and grotesque Jock orders the pipe laments for his dead adversary, he cries to his brother officers the patriarchal clan key to the whole story: "I'm bashed the now. Oh, my babies, take...

Author: /time Magazine | Title: Books: Tragedy in Tartan | 4/8/1957 | See Source »

Cave Dreamboat. A group of anthropologists had kind words to say for Neanderthal man, that extinct first cousin of modern humans, generally described as a dim-witted monster whose long arms dangled forward from stooping shoulders. This is slander, says Dr. William L. Straus Jr. of Johns Hopkins University. Neanderthal man probably stood upright with his limbs in seemly positions...

Author: /time Magazine | Title: Science: Of Molecules & Men | 1/7/1957 | See Source »

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