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...meet such needs, United and other airlines have begun to consider in- house programs to train their own mechanics. American Airlines, the largest U.S. carrier, has already started such a school. American currently runs 30- sec. TV commercials that stress maintenance and extol the airline's mechanics as "uncompromising professionals dedicated to perfection, flight after flight after flight." Meanwhile, the stock of AMR, American's parent company, jumped 13% in a single day last month on rumors that the firm might become the target of a takeover bid. But like Delta, which put 14% of its stock into an employee...

Author: /time Magazine | Title: Debt Propelled | 9/25/1989 | See Source »

...This was not responsible journalism," said Orgeron. "This school does not extol those kinds of things. That's why this paper has to stop." The principal seized the last 30 of the 150 copies Cat had run off. She had sold the rest at 50 cents a pop. The young woman likes to tell her own story...

Author: /time Magazine | Title: This Is Against My Rights! | 7/6/1987 | See Source »

...claims, is Teddy Roosevelt, who parlays ; the inflated Hearstian ballyhoo about his heroics on San Juan Hill into a political career that eventually, after McKinley's assassination in 1901, lands him in the White House. Empire is, to put it mildly, not kind to Roosevelt. Nearly all the characters extol his predecessor. Hay tells McKinley, "You may be tired, sir, but you've accomplished a great deal more than any President since Mr. Lincoln, and even he didn't acquire an empire for us, which you have done." Roosevelt, by contrast, is the "fat little President," a bellicose figure...

Author: /time Magazine | Title: Books: The Veneer of the Gilded Age EMPIRE | 6/22/1987 | See Source »

...magazine rack in the waiting room of Dr. Carolina Goldstein's dental surgery on Agua Caliente Boulevard in Tijuana is stuffed with copies of Good Housekeeping and other U.S. publications. THANK YOU FOR NOT SMOKING says a notice in English. Nearby, stacked pamphlets, also in English, extol the virtues of resin-bonded ceramic fillings. Soft music from a San Diego radio station fills the room. It could easily be an American dentist's office. Indeed, in some ways that is exactly what it is. Like many other dentists, doctors, opticians and pharmacists in Tijuana, Goldstein relies on Americans, several coming...

Author: /time Magazine | Title: Health & Fitness: Psst, You Wanna Plastic Surgeon? | 6/15/1987 | See Source »

...least not in U.S. network-television commercials, where the undergarments float in the air or decorate see-through torsos. But that will change on May 4, when Playtex, based in Stamford, Conn., will be allowed to air TV spots on all three major networks that use live models to extol the virtues of Cross Your Heart bras...

Author: /time Magazine | Title: BROADCASTING: Giving an Uplift To Standards | 5/4/1987 | See Source »

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