Word: extrago
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Clearly, some rivals don't. Southwest Airlines has mocked the majors in a series of advertisements that point out its own free checked-baggage service. JetBlue did likewise in a recent ad, offering a faux travel product to non-JetBlue flyers, the Extrago Sherpa Shirt, which "can hold an entire trip's worth of necessities, including the $20 bill you'll save by not checking...
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