Word: extras
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Dates: during 1930-1939
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...clock: Annual Reception of Phillips Brooks House Association, Phillips Brooks House. Speakers: leaders of various undergraduate extra - curricular activities. Music and refreshments...
...most inexperienced amateur can get genuine enjoyment and appreciation from contact with the various musical groups at College. The one essential, namely enjoyment, is just as necessary as the appreciation and it is fortunate that there are such broadminded and thoroughly competent men in charge of the extra-curricular musical activities...
...Extra-Curricular...
...restore retailers' lost profit margin Philip Morris last year tried an experiment in four States-Connecticut, Pennsylvania, Ohio, Georgia-each of which has its own cigaret tax. With every carton of 200 Philip Morrises the retailer was given an extra package of 20 free. The same result might have been accomplished by reducing the wholesale price from $6.85 to $6.23 a 1,000. but the psychological effect was different. Retailers loved the free package -15^ clear profit when sold-and they pushed Philip Morris sales...
Last week Philip Morris announced that in all 48 States retailers would now get an extra package with every carton. Reason: Philip Morris sales had tripled or quadrupled in States where the free package had been supplied retailers. Cost of the 20 extra cigarets required to fill standard orders was charged to advertising- the valuable word-of-mouth advertising which retailers do across the counter. Neat point about the Philip Morris plan was that if any retailer starts to spoil it by selling for less than 15? a package, Philip Morris can presumably stop him by simply withdrawing its gift...