Word: extras
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...already breaking down," says Goodstein, an economist and Director of the Bard Center for Environmental Policy. The high price reflects anticipated losses in agriculture and real estate plus the cost of disease outbreaks and natural disasters associated with rising sea levels. The melt, he says, is already adding extra heat at an annual rate of 3 billion tons of CO2 - the equivalent of 500 coal-powered plants, or more than 40% of all U.S. fossil fuel emissions - and this is expected to more than double by the end of the century. (See the top 10 green ideas...
...cost $250 million to make (say, Harry Potter and the Half-Blood Prince) as for one that cost $15,000 (Paranormal Activity). But 3-D changes all that. You can charge audiences the moon to see a 3-D movie, and if you show it, they will come. The extra cost of making a movie in the format, or of jerry-building 3-D effects on a picture shot in the standard two dimensions, is perhaps 10% to 20% of the budget. A ticket for How to Train Your Dragon costs $12.50 in 2-D at a Manhattan movie house...
...diagnose these complaints. First, the 3-D makeover. Yes, it is nothing but Warner Bros.' scheme to fleece an extra $3 or $4 from the moviegoer's pocket. Yes, the retrofit adds nothing to Clash of the Titans, and may detract from the film's old-fashioned vigor, as audience's wait in vain for some big monsters-in-your-lap moment. (And it's rated PG-13 - unlike 300, its recent ancestor in the antique-Greek action genre - so the hacked-off-arm opportunities are also limited.) But at least this transfer to 3-D doesn't substantially darken...
Industry Cassandras will point out that 3-D came on big in the early '50s and went away quicker. Audiences could decide that this too is a fad and tire of paying an extra four bucks to see the same movie but with goggles. Many movies are in no desperate need for 3-D: not The Hangover, The Hurt Locker or The Blind Side...
...Cornell] wanted to add a race against another Ivy League school,” Harvard coach Harry Parker said. “And, it worked out well for us because of the new calendar and wanting to get in another race with the extra weekend we have...