Word: extravaganzas
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...network, straight from Madison Square Garden, a Graham meeting will be telecast for the first time in the U.S. Cost of the program: $300,000, underwritten by Billy's current campaign backers. After that, muses Graham hopefully, he would like to launch a 26-week religious TV extravaganza. Its sponsors would have to be content with institutional plugs, no hard sell. Though one of the hottest salesmen ever to push intangibles, Billy admits: "It would be difficult to break into the middle of a sermon and start selling tooth paste." But Orator Graham may have difficulty convincing a sponsor...
Last month, with all competent advisers (including U.S.) telling him he was "going too fast with too little," Menderes introduced a budget one-fourth larger than last year's inflationary extravaganza. Items: a new 40% levy on all imports, a 70% sales tax on some 260 kinds of so-called luxury products. Overnight, prices shot up a further 30% to 40%, and even the hardiest Democrats began muttering in the bazaars...
Dartmouth's athletic department makes a practice of inviting at least one Harvard team to its gala extravaganza. Last year the hockey team completely overpowered the Big Green. But the Carnival is supposed to be a time when all Dartmouth students can enjoy themselves, including the players. This year the schedule makers picked on the perennially weak Crimson quintet...
...problem of deciding exactly what kind of life they want to live. Bick Benedict, the American male-and-father image, reaches two conclusions--that he likes the simple life and that nothing in his life has gone according to plan. Hollywood, with its obvious delight in the movie's extravaganza and its faith in the ultimate triumph of American idealism, succeeds thoroughly in giving him the lie. For the Giant thesis is that everything will turn out wealthy, and all right...
Remembering that one night later another television extravaganza would celebrate the President's 66th birthday, Mrs. Samuel Harper of Portland, Me. rose, asked what present Ike most wanted. Said he: "Exactly the same as ... every other American ... an assurance that a just peace [is] on the horizon...