Word: exxon
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...first-year salaries offered to some graduates of Stanford and Harvard Business Schools, many observers have compared the intense bidding for graduates of the nation's more prestigious business schools to the high-priced baseball free agent market. If this analogy is an apt one, then Exxon's Max McCreery is the MBA market's George Steinbrenner. As chief corporate recruiter for Exxon's New York headquarters, McCreery can offer prospective executives the same inducements the Yankee owner dangles before baseball stars--a high salary, a successful employer, and a name almost synonomous with the business it represents. McCreery...
...School's plush Hamilton lounge promptly at 5 p.m. to exchange social amenities with the men and women who will be valuating them for the next two days. Next to the hors d'oeuvres and cocktails are reprints of an August, 1980, New York Times Magazine article: "Inside Exxon: Managing an $85 Billion-a-Year Empire." The men are a sea of blue and gray pinstripes; the women wrapped in tastefully muted tailored skirts and jackets with the ubitquitous string bow tie or large silk bow. Bits of conversation between the similarly Dressed-For-Success Exxon recruiters and the students...
...interview reception will give recruiter and student a good exposure to each other. Then, during the 30 minutes allotted for each interview, they can, in one interviewer's words, "concentrate on the business at hand": obtaining the cream of the B-School crop, which will eventually oversee Exxon's corporate empire...
...name of the recruiting game is exposure--making sure that every student at the B-School is at least aware of Exxon as a possible career choice. To accomplish this objective, McCreery begins each September by investigating B-School career clubs that might have an interest in being addressed by an Exxon executive. He also contacts various B-School faculty members to see if Exxon case histories could be used in their classes. Finally, he sends videotapes, brochures, and annual reports to the B-School's Career Center, all to "provide an accurate perception of what it's like...
These activities are carefully designed to keep the Exxon names in the student's eye, both to attract him as a potential employee and to influence future corporate leaders and government officials who might be in a position to help the company some day. "These 1500 students are going out into all walks of life, and pretty quickly influencing society," McCreery says, leaving unsaid Exxon's opinion that if these future decisionmakers have a rosy picture of the corporation because of their exposure to its recruiting literature in business school, so much the better...