Word: exxon
(lookup in dictionary)
(lookup stats)
Dates: during 1971-1971
Sort By: most recent first
(reverse)
...Perhaps the savings Esso has achieved through layoffs are now being used in its $100 million campaign to change the name to Exxon. What a waste...
...Exxon U.S. doesn't mean anything? The Standard Oil execs might have turned from their computers long enough to ask that of any crossword-puzzle, anagram or Scrabble buff, or one of the millions of word-minded people who might visualize, as I did, a map of our country besmirched by a big X. "Ex on U.S." is the sort of comment likely to find worldwide agreement, if not one your would wish even on a competitor...
...After two years of intensive sorting and musing, Jersey Standard officials have all but decided on a new brand name to be used in all the company's 28,600 U.S. stations. In a final test of consumer reaction, oil and gas are now being sold under the Exxon name at 33 company stations from New Hampshire to California. The decision represents a considerable gamble. Adopting Exxon, the company will be giving up one of the world's best-known brand names: Esso...
...computers. Because the new trademark might eventually become global, one of the company's existing brand names, Enco, was quickly discarded. In Japanese it means "stalled car." At last, after polling 7,000 consumers and testing names in 55 languages, the company chose the computer-produced name of Exxon. Its basic appeal, explains one oil executive, is that "it says nothing and it means nothing...
...expected, the market tests are successful, the changeover should begin in earnest next year with an expansive TV ad campaign. Plans call for Humble to be renamed Exxon U.S., and for Standard Oil of New Jersey to become Exxon Inc. The estimated cost of research, advertising and physically changing the name on signs and other items is $100 million...