Word: eye
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Dates: during 1970-1979
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...power of television's eye persists: to the watcher, the visible thawing of the dour-looking Begin and the expansiveness of Sadat conveyed a compatibility that no communique could have made as credible. But consider the conduct of the three famous anchor people: each got an "exclusive" interview; whatever unseemly scrambling this required took place offscreen. On-camera, addressed chummily as Walter, John and Barbara, they deferentially answered back "Mr. President" or "Mr. Prime Minister," behaved like diplomats and asked soft questions, as if afraid their very questions might queer the peace. Confined to friction-free language, they repeatedly...
John Dean is a one. A famous opera singer is a five. Manhattan Psychiatrist Herbert Spiegel, who invented the eye-roll scale in the first place, is in the middle, between a two and a three...
...paradise, with its eternally blooming gardens, and hell, where sinners suffer endless agony at the hands of demons. The 15th century illuminations that accompany the text of this holy adventure are masterworks of Middle Eastern art. Produced in Herât, capital of ancient Khurasan, the paintings flood the eye with blues, golds, reds and greens. The effect is similar to that made by classic carpets and tapestries. One of the most attractively produced art books of the season...
...first step in selling is stopping the eye. No one has mastered that rule of advertising as well as Adman George Lois. For more than two decades he has married the outrageous to the fantastic. The Art of Advertising (Abrams; 325 pages; $45) is a portfolio of his campaigns and some of the 92 covers he did for Esquire. Improbably enough, Lois has made advertising interesting; impossibly enough, he has made...
Describing the river trip, McPhee is superb. His eye for detail is acute, yet never excessive. He treats the use of detail, not as an end in itself, but as a means of making the country real, of placing the reader in its midst. In his opening lines, McPhee writes...