Word: eye
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Dates: during 1990-1999
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...produced and occasionally diverting, in an info-junk food sort of way. But quality, or lack of it, may have little to do with the new venture's fate. With dozens of channels fighting for a limited amount of space on the cable dial, a fuzzily conceived network like Eye on People lacks the gotta-have-it factor. Indeed, only about 2 million cable homes will get it initially. That figure could grow to 10 million by year's end, if the network's optimistic projections hold true. But even at that, the number of people watching at any given...
...Eye on People is far from the only case in which major resources and talent are being lavished on cable channels watched by almost no one. espnews, a 24-hour sports-news channel launched in November, is available in only about 1 million cable homes. Its chief competitor, CNN/SI (which is owned by Time Warner, also the parent of TIME), has managed to corral just 4 million. The Fox News Channel and MSNBC, two network-backed news channels launched last year to compete with CNN, have passed the 20 million and 30 million marks, respectively. Yet their average audience, according...
With more focused channels like America's Health Network and the Sundance Channel competing for scarce channel space, why should Eye on People survive? Geoffrey Darby, a former top executive at Nickelodeon who was named president of the channel two months ago, makes a game effort to define its niche: "When you want to see stories about people, this is where you'll go." Yet Lloyd Werner, executive vice president of sales and marketing, admits that cable operators have so far reacted with "skepticism." Says he: "I've been doing this for 15 years, and it's never been...
...Planet (from the creators of the Discovery Channel) have done by offering money to cable systems in return for carrying them. Yet CBS does have some potential clout to wield. It could hold up permission for cable systems to retransmit local CBS stations unless they agree to pick up Eye on People--a tactic the other broadcast networks have used in order to get wider distribution for their start-up cable ventures...
...technology--or a new generation of direct-broadcast satellites--is expected to increase capacity so much that getting space on the dial will no longer be a problem. The goal for CBS, like its network competitors, in this virtually unlimited marketplace is to accumulate shelf space--and hope that Eye on People is one product shoppers won't pass...