Word: eye
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Dates: during 2000-2009
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...findings are presented in a chapter of a new book, Eyetracking Web Usability, by Jakob Nielsen and Kara Pernice of the consultancy Nielsen Norman Group. Don't let the bland title fool you: what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner...
...looking at an ad and being vaguely aware of it are two different things. Plenty passes through our peripheral vision, but because of the way the eye works, we only thoroughly see things that we stop at and observe deliberately. By that measure, people in the study saw 36% of the ads on the pages they visited - not a bad hit rate. The average time a person spent looking at an ad, though, was brief - one-third of a second...
Though they said no major changes are really possible until next year, the two should perhaps keep an eye on some of their more vehement opposition...
Another issue that the Ad Board Committee sought to address in its report is plagiarism in the digital age, but these recommendations have also been withheld from the public eye...
...family relationships and her exploration of death through the use of abstract shapes and symbols. The acrylic painting “Leda and the Swan,” inspired by the W.B. Yeats poem of the same title, is an intriguing conflagration of textures and shapes that arrest the eye with their unsettling imagery and piercing detail. Meanwhile, the eerie images of “Planting Railroad Spikes,” in which words mingle with abstract figures, verge upon the grotesque in a powerfully poignant elicitation of emotion.These personally symbolic, abstract renderings reach a pinnacle in the centerpiece...