Word: eye
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Nearly every day at dawn, John Heitz falls a little bit in love. Leaning over a 150-lb. (70 kg) yellowfin tuna, the 55-year-old American, whose business is exporting fish, circles his forefinger around its deep eye socket. "Look how clear these eyes are." He traces the puncture where the fish was hooked, and the markings under its pectoral fin where it struggled on the line. "Sometimes," Heitz says, "I see a good tuna, and it looks better to me than a woman...
...another city in the West. It all sounds like the actions of a confident man, but perhaps Alpha's logo is telling. It's a picture of his rescue dog Bear. "It looks like he's cocky and winking at you," says Wilson. "But really he just has one eye...
Speaking to celebrities and acting in bad taste in the public eye are disappointing, but ultimately acceptable, outlets for Chavez’s oversized ego. Chavez’s thirst to feel famous, however, should stay out of foreign affairs, especially when this fame comes from the threat of armed conflict...
...findings are presented in a chapter of a new book, Eyetracking Web Usability, by Jakob Nielsen and Kara Pernice of the consultancy Nielsen Norman Group. Don't let the bland title fool you: what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner...
...looking at an ad and being vaguely aware of it are two different things. Plenty passes through our peripheral vision, but because of the way the eye works, we only thoroughly see things that we stop at and observe deliberately. By that measure, people in the study saw 36% of the ads on the pages they visited - not a bad hit rate. The average time a person spent looking at an ad, though, was brief - one-third of a second...