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...limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers should...
...Warren, despite his penchant for overripe prose, created an indelible portrait of the American demagogue. And, yes, we acknowledge there is a touch of Willie Stark in every politician who catches the national eye. The line between idealism and opportunism is ever thin as paper. But in Willie's relentless, utterly insatiable appetites there is something beyond the powers of political commentary or literary criticism to convey. It is much more than a conventional ambition, a presidential dream. Lots of men entertain that fantasy. What drives him is an unacknowledged anarchy of the soul. There is no reason why Willie...
...Adams, the question is better restated, "Why not gain the whole world plus my soul?" For several decades, a philosophy has been percolating in the 10 million--strong Pentecostal wing of Christianity that seems to turn the Gospels' passage on its head: certainly, it allows, Christians should keep one eye on heaven. But the new good news is that God doesn't want us to wait. Known (or vilified) under a variety of names--Word of Faith, Health and Wealth, Name It and Claim It, Prosperity Theology--its emphasis is on God's promised generosity in this life...
...yourselves treasures on earth ... but lay up for yourselves treasures in heaven"; and his encounter with the "rich young ruler" who cannot bring himself to part with his money, after which Jesus famously comments, "It is easier for a camel to go through the eye of a needle than for a rich man to enter the kingdom...
...Widow • Death in the Public Eye An actress accustomed to exposure is stunned by the very public death of her husband