Word: eyelashes
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...manufacturers of the largest-selling, best-known mascara in the world, Maybelline, an absolutely harmless, non-smarting eyelash darkener that contains no dye or aniline derivative, we have suffered untold damage to our old established business by the ambiguous publicity given out concerning the Tugwell bill. In a recent issue of the Paramount Newsreel, Professor Tugwell told a truly appalling tale of injuries caused by a poisonous preparation, but neglected to give its name as "Lash-Lure" or to state that it was a dye, merely calling it an eyelash "beautifier," and concluding his speech with the dreadful remark, "This...
...imagine how utterly damaging this was to us, inasmuch as the phrase "eyelash beautifier" is practically synonymous with our trade name Maybelline, due to our product being the most extensively advertised mascara on the market for the past 16 years...
...Department of Agriculture's "chamber of horrors" last month Mrs. Franklin D. Roosevelt discovered two photographs, pressed them to her breast crying, "I cannot bear to look at them" (TIME, Nov. 20). The photographs were of a woman who had got some "Lash-Lure," an eyebrow & eyelash dye, in her eyes. Last fortnight the Journal of the American Medical Association reported 17 such victims of the latest U. S. beauty fad, one of them facing total blindness. First city in the land to act was New York. Last week its Health Department banned the manufacture, sale...
...father, a Greek clergyman-orator; his mother, Georgina Mandic, a Serbian inventress of household thingamajigs. "Her fingers were still nimble enough to tie three knots in an eyelash" when she was past 60. Dr. Tesla migrated to the U. S. in 1884 to work for Thomas Alva Edison, whom he soon quit. His naturalization papers he keeps in a safety box, his scientific medals and degrees in old trunks and cupboards...
...Barbuti of the U. S. 47 4/5 sec. Before the race he drank a cherry eggnog. At the finish he dived into the tape, sprawled upon the cinder track, was severely cut. But that was the way in which he conquered James Ball of Canada by an eyelash...