Word: eyepatch
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...Mather. Yet it is Ogilvy's flair for creating ads that are literate and entertaining while tugging at the purse strings that has made him the most sought-after wizard in today's advertising industry. It was Ogilvy who immortalized Hathaway shirts with Baron Wrangel's eyepatch and bearded Commander Whitehead for Schweppes. Cultivated, charming and handsome enough to model occasionally in his own ads, British-born David Ogilvy studied history at Oxford, served a Depression stint as a chef in a Paris hotel, and sold stoves door to door in Scotland before coming...
...beefing up its programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests its eyes); "engineered circulation...
...laid out in Manhattan, the wristwatch advertisement showed a model, one Pete Jarman, in a false beard impersonating an antarctic explorer who had found the watch just the thing for polar expeditions. It was good, hard-selling copy of the Hathaway eyepatch school. And sell it did when the ad appeared a fortnight ago in Havana newspapers. Grinning and snickering, Cubans quickly bought out the local dealer's whole stock. But in spite of the ad's success, further publication was hastily suspended. Reason: Jarman-in-a-beard was a dead ringer for Fidel Castro, the tenacious rebel...
...from Hell 'n' Maria as a man can be, loves the job. Rowland Hughes came to Washington in 1953, a political innocent. A conscientious Christian Scientist since boyhood, he has never been known to raise his voice or slap a back-despite the swashbuckling appearance of an eyepatch that covers an eyelid injury.* By nature and by dint of 37 years' unbroken service with New York's National City Bank, he is that increasingly valuable U.S. type, the comptroller-or, as an honorary degree from his alma mater (Brown University) put it last June...
...investigating war expenditures. Asked Indiana's Representative Bland: "Is it not true that excessive prices were paid for mules?" Roared Dawes: "Hell 'n' Maria! I would have paid horse prices for sheep if the sheep could have pulled artillery to the front!" * Hughes wore no eyepatch until about five years ago (see cut), is reluctant to discuss it because of Christian Science attitudes toward injury and disease. He credits Christian Science with curing an illness that kept him bedridden in childhood, has said that he will not be wearing the patch forever. *By unhappy coincidence, ex-Budget...