Word: eyewear
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Dates: during 1990-1999
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Nike is banking on a new line known as Alpha to turn the U.S. business around starting late this year. A coordinated line of shoes, apparel and equipment (including watches and eyewear), Alpha represents a tripling of its R.-and-D. investment since 1995. In shoes, Nike is spreading air around, moving the cushioning from the heel through the midsole. It promises a form-fitting heel, more flexibility and reduced weight of shoes in all the categories...
...back roads of Ohio, videotaping faded barns, visiting newly sprouted subdivisions, stopping by an auction where a farmhouse and its contents were put on the block. There they met Gary Kersey, a garrulous auctioneer who took one look at Kathy's tight black jeans and Jim's designer eyewear and asked, "You folks have any idea what you're getting yourselves into...
...face has not changed, but how we adorn it has. Yes, eyeglasses are utilitarian, but frames follow fashion as much as function. "They can reveal a lot about the times," says Robert Marc, an upscale New York City eyewear designer and retailer. The shape of the decade is marked by the shape of the lenses. Put your glasses on and play the Frame Game: guess who was wearing what when...
BORN: June 29, 1958, Elkins EDUCATION: West Virginia Wesleyan College, B.S., 1980; West Virginia U, M.B.A., 1987 FAMILY: Wife, Susan; three children RELIGION: Roman Catholic MILITARY: None OCCUPATION: Eyewear manufacturer POLITICAL CAREER: None ADDRESS: P.O. Box 1150, Martinsburg...
...thoughts, he shakes his head in dismay, mutters and then scratches something on a much folded sheet of white paper. You might think he was a curmudgeonly equipment manager or an eccentric classics professor. But what gives his identity away, more than the familiar face or the trademark retro eyewear, is the manner in which the behemoths on the field cast periodic glances his way. They know that on that sheet of paper Joe Paterno may be writing down how the rest of their lives will turn...