Word: eying
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Dates: during 1960-1969
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...seen running around the backyard with wild, passionate abandon, embracing her laundry and squealing, "It even smells clean!" That's more than can be said for Sis. Poor kid, her best friend just told her she's got rotten armpits. As for Dad, he keeps getting punched in the eye because he won't switch his brand of cigarettes. So he asserts his virility by barreling around mountain roads in his wide-track, fastback, four-on-the-floor Belchfire with the racer's edge. And Junior, well, the sudden joy of discovering that he's got 27% fewer cavities...
...lawn with a bottle of Open Pit barbecue sauce and disappears into an open pit. A baker, having carelessly forgotten his Vicks Cough Silencers, tosses pizza dough into the air, coughs and catches it splat in the face. Splat again, as the Pond's girl gets schlopped in the eye with cold cream. And whack! umph! and aaagh! as a mousy little guy, sploshed with Hai Karate after-shave lotion, brutally chops down a scent-crazed female on the make. Nothing like a little good-natured sadism to punch home a point...
...campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure "eye pollution" or for Wizard air freshener to wipe away "house-itosis...
...admen's fantasies. Perhaps they will alight in an ancient West German castle, which was the setting for a recent Volkswagen commercial. Maybe the cameraman will strap himself to the back of a speeding motorcycle or scoot around in an electric wheelchair to achieve new whirling, eye-catching effects...
...fact," said one of them, her eye-brows batting in amazement, "last night we were sitting around and a guy came up and said, 'Do you want hear me moo?' and he began mooing, and hee-hawing! Then he said, 'Look at the beautiful birds in the trees,' and he began chirping...