Word: fabbri
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Dates: during 1960-1969
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...other fields, Olivetti's business machines are known the world over. Pirelli exports tires to more than 100 countries, and has become the Continent's biggest tire company. In publishing, Milan's Fabbri Brothers created a major business by capitalizing on Italy's rising educational levels and its fascination with installment-plan buying. They brought out high-quality serializations of The Divine Comedy, the Bible and other works, now sell more than 1,000,000 copies a week on Italian newsstands. Italian designers are famed for what they do with silks and leather, and their fashions...
...Fabbris have branched into other countries and have also begun to publish some volumes whole, but the installment principle remains their biggest asset. Last month they brought out an installment version of an art encyclopedia in Britain, and last week in Italy they introduced a "House and Kitchen" encyclopedia. Though even runaway bestsellers seldom draw as many as 50,000 buyers in Italy, the Fabbris are currently selling 1,000,000 installments a week, including 300,000 copies of The Divine Comedy. Issued at the rate of one canto a week for 100 weeks, the full series will cost...
...Fabbri brothers-Giovanni, 43, Dino, 41, and Rino, 36-started with a small textbook company after World War II. Shrewdly figuring that Italy's growing middle class had both an urge to learn and an eagerness to buy almost anything on the installment plan, the Fabbris decided to turn out books that sell like magazines. Their first offering, a four-volume encyclopedia issued in 48 weekly installments at 350 each, has been translated into 40 languages and has attracted 3,000,000 customers. The Fabbris followed up with serialized encyclopedias of science, sport, fairy tales and the arts, prepared...