Word: fabbrica
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...Beretta sports coupe is as hot as a pistol. In fact, it even has the same name as a pistol. GM denies any connection to the famed brand of Italian guns favored by both the fictitious James Bond and the very real U.S. Army. But last week Italy's Fabbrica d'Armi P. Beretta of Brescia fired off a $250 million suit against GM in Manhattan, charging that the automaker was guilty of trademark infraction and unfair competition...
...young man, Agnelli could hardly have had it any better. His family has long flourished in Italy's subAlpine Piedmont, a region noted for its soldiers and industry. Grandfather Giovanni Agnelli gave up a military career in 1899 and founded, with partners, Fabbrica Italiana Automobili Torino.* After some early hard times, Giovanni took personal control. Soon Fiat prospered on the strength of racing successes. It absorbed many early rivals and moved from artisan to assembly-line production, which enabled it to build 70% of the Italian Army's World War I trucks. The company went on to furnish...
Turin, Italy's fourth largest city, is the capital of Italian industry. It is also the biggest company town in the world, dominated by a single colossus world-famed for its name: Fiat (Fabbrica Italiana Automobili Torino). Almost two-thirds of Turin's 735,000 people owe their livelihood to Fiat; off the assembly lines of its 15 plants roll 90% of Italy's cars. But automaking is only the core of Fiat's industrial empire. A visitor to Turin rides to a Fiat-owned hotel in a Fiat taxi, reads a Fiat newspaper, drinks Fiat...
...Fiat, through ignorance in some cases but the mere desire to save space in others, has become the U. S. Designation for F. I. A. T. These letters form a pronounceable word. Actually they are the initials of Fabbrica Italiana Automobili Torino (Italian Automobile Works of Turin). Financial ad writers last week yielded to public ignorance by using FIAT in capitals and without periods in large newspaper ads throughout the country...
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