Word: fabric
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Dates: during 1950-1959
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...riveted look," using work-clothes grippers for fasteners and ornamentation. She introduced the "diaper" bathing suit -and in 1942 she started the craze for ballet slippers. Necessity mothered that invention: unable because of wartime shortages to get the proper shoes for her showroom models, McCardell put them all in fabric Capezio ballet slippers. The fad caught on, and she still suggests designs for many Capezio shoes...
...mistake, suffered "considerable shrinkage," was cleaned several times, taken apart, stretched, pulled and realigned into a size 10. Last year a bottle of hair-tinting shampoo was spilled all over the dress. The owner's report for spring 1955: "Dress is navy blue with silver buttons, fits perfectly; fabric is as handsome as ever, the styling as chic as ever-and [it] draws comments from people all the time...
...will feel a fabric, hold it to the light, pull it on the bias, pleat...
...sell at first. Then a buyer from Manhattan's Best & Co. casually asked for a New York exclusive, and ordered 50 Monastics in wool and 50 in faille. Best's ran a full-page ad on the dress, 24 hours later ordered 100 more in each fabric; within days, cheap copies were flooding the market. Says Geiss: "That dress revolutionized the whole dress industry." It also toppled Townley Frocks...
Styling a uniform has its own special problems. For example, the fabric must be tough enough to stand frequent laundering, and the uniform must be comfortable and easily changed. It must look attractive, but not be too sexy. Says Cooper: "There is an invisible boundary line we cannot cross when styling a nurse's uniform. It must look professional...