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Word: fabricating (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...Procter & Gamble, he chafed at the implacable peculiarities of management, but he also took careful notes. At P&G, for instance, he had a front-row seat for corporate marketing. He still chuckles about the P&G executives so dazzled by the success of Bounce--a tissue impregnated with fabric softener--that they jumped to the odd conclusion that the idea might work for hair care. The result was a conditioner-impregnated tissue. Case helped invent a catchy slogan--"Towelette? You bet!"--and then watched the product implode. "Consumers," Case says, "are smart. Good marketing can only...

Author: /time Magazine | Title: HOW AOL LOST THE BATTLES BUT WON THE WAR | 9/22/1997 | See Source »

...really that buff. Mr. Clean has the muscles, an army of satisfied housewives and cleaning personnel, and an apparent background in pirating (the earring), which could give him the edge in ruthlessness. What if there were a tag-team bout, with the Giant and Snuggles the fabric-softener bear facing Mr. Clean and the Trix rabbit? Snuggles is smaller, but also presumably younger and just plain mean as hell. The rabbit would be hurt by malnourishment, as he apparently did not eat anything at all during all the years of my childhood...

Author: By David A. Fahrenthold, | Title: Dear Campus Commando | 9/18/1997 | See Source »

...risk Charles--or the country--may not wish to take. Outsiders may regard the monarchy as a gilded anachronism, the mere guardian of a glorified theme park offering more pomp than circumstance. But that ignores the monarchy's role as part of the warp and woof of the fabric of British life and institutions. Opinion polls may show that the monarchy's popularity waxes and wanes, but there is no evidence that the country has turned decisively against its Queen or her heir...

Author: /time Magazine | Title: THE MEN WHO WOULD BE KING | 9/15/1997 | See Source »

...authors certain that an America devoid of racism--and of affirmative action--would match their dream. "The fabric of society is very complicated," allows Abigail. Why, for example, did so many negative forces--high crime, low test scores, family breakdown, joblessness, poverty--worsen for black communities in the years after 1970? The book suggests it was ugly black rhetoric, ensuing white anger and the failures of affirmative action that accelerated pathologies in black communities--not the rise of drug use, or turmoil over the Vietnam War, or changing sexual mores, or a general cynicism about authority, which affected society...

Author: /time Magazine | Title: THROWING THE BOOK AT RACE | 9/8/1997 | See Source »

...entertainment, it pulls off just the right blend of the comic and the earnest, and dance movies have always had a certain charm, from Fred Astaire to "Strictly Ballroom." But what makes "Shall We Dance?" really interesting is its subtle illustration of the social-cultural fabric of its story, so different in crucial ways from that familiar to most Western viewers...

Author: By Lynn Y. Lee, | Title: 'Shall We Dance?' Charms | 8/1/1997 | See Source »

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