Word: fabrication
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...give me an example? Febreze and Swiffer are great examples, because in essence Febreze created a new category first: a category that removed malodors from fabric. Swiffer is an interesting one because we simply made cleaning, surface care and quick cleaning easy, simple. Everybody in the family can do it. And now instead of maybe cleaning once a year or really not cleaning at all, people are doing more cleaning...
...Being surrounded by men and women who were so attentive to details of color and fabric made me wake up a little to fashion,” he says...
...prints that walked down spring runways at Dries Van Noten, Prada and Dolce & Gabbana might evoke a trip to the lush gardens of Giverny or Tahiti. Or they could appear to be the result of a completely different kind of psychedelic trip. But to those in the know?designers, fabric-mill owners and trend spotters?the plethora of prints this season summons something much closer to home: Ratti, the fabric and printmaking house based in Como, Italy...
...Ratti stands out for its constant work of research and archives," says Fulvia Visconti, vice president of Salvatore Ferragamo. Ralph Lauren stresses the importance of Ratti's design studio and technical expertise. Even American retailer J. Crew has delved into Ratti's extensive archives of more than 300,000 fabric samples for inspiration for its limited-edition collection. "Their incredibly vibrant colors work so well for us," says J. Crew's creative director Jenna Lyons...
...Domenico Dolce and Stefano Gabbana, want something that is completely new. This season Ratti suggested painting on muslin-like organza. The result: their brilliant collection of dresses inspired by artist Julian Schnabel's canvases. Then there is Miuccia Prada, who invests a tremendous amount of time and interest in fabric development. Describing the designer as innovative, Ratti remembers a series of checks being printed directly onto knitwear and geometric motifs onto T shirts and minidresses...