Word: fabrication
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...Later a third method (little used today) was found using copper hydroxide and ammonia, and still later came a fourth in which the final product is not cellulose but cellulose acetate. Viscose rayon leads in U. S. production; the costlier acetate rayon?of which Du Font's much publicized fabric "Acele" is an example?is second. Most industrial chemists feel that nitrocellulose rayon is technologically obsolescent if not quite obsolete. Tubize Chattilon was the only plant in the world making nitrocellulose when it ceased operations...
...medieval silhouet, which fashion experts predict will be the most popular, emphasizes slim waists, full sweeping skirts, and necklines either demurely high or wickedly low. But since it is impossible to look ecclesiastical in feathery chiffon materials, the medieval silhouet is certain to have far-reaching effects upon the fabric world. Dresses of this type must be made of stiff velvets, bulky slipper satins, heavy faille taffeta...
...Ride- At St. Ansgar, Iowa last week were gathered 2,000 people to see the town's first Fourth of July celebration in 20 years. They saw a plane lose a piece of wing fabric, spin dizzily into the town's main street, burst spectacularly into flames. Incinerated were the pilot and four joyriders, one a woman...
...long tables in a Manhattan loft building sat half a hundred girls, their deft fingers flying between stacks of folded rotogravure pages, piles of little fabric squares, and pots of paste. All day long, day after day for a week, they neatly pasted the little squares of cloth onto the printed pages. There were 980,000 cloth samples, called "swatches" by retailers, and cut from 6,000 yd. of material, to be affixed to 469,000 copies of rotogravure with 250 Ib. of paste. When all was finished. 15 trucks carted the 16 tons of paper to the New York...
...advertisement cost Macy's $3,000; about $1,000 for the space, $2,000 for the fabric and insertion. Results, according to Macy's, were phenomenal. One skeptical customer laundered the swatch overnight, convinced himself it would not shrink, then ordered a dozen shirts. Shirts and towels sold by the thousand. The Macy advertisement was the first of its kind in Manhattan, the first anywhere in rotogravure. The idea was first introduced into newspaper advertising last spring in the St. Louis Post-Dispatch by Scruggs, Vandervoort & Barney Dry Goods Co. That the Macy advertisement would be the last...