Word: fabrications
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Mafatlal's first job was with one of her father's businesses?a purveyor of industrial fabric for conveyor belts. She went on to build her own business selling modular kitchens before founding MLP. "As an entrepreneur, I identified that our lifestyle is changing," she says. "We're on the upward curve of the retail boom, although the market is still not a mature market. I wanted to start with the right brand to spell Western luxury...
...than on the running track. The line has seen a 300% jump in sales from its first to second seasons and is now sold in more than 450 stores in 40 countries. This fall McCartney will release her first collection for winter, Wintersports, which features Dri-release, a synthetic fabric that feels as soft as cotton but wicks away moisture and odor to keep the wearer comfortable, and ClimaWarm, an Adidas technology that retains body heat during cold weather...
Even industry leader Nike is constantly upping the technical quotient in its designs. This year it introduced Sphere Macro React, a two-layer panel of fabric arranged like fish scales that adjusts to body heat; as heat builds, the top layer peels away to reveal a cooler, meshlike skin...
...more labels enter this market, the good news for consumers is that they won't necessarily have to pay a high price for high-performance apparel: Nike sells its Starter line, which incorporates Dri-Star, a moisture-wicking fabric, at Wal-Mart, and Champion uses its sweat-controlling fiber DuoDry in its C9 products, sold at Target. There's only one thing those makers don't have on their agenda?yet. "I hope they start making dress shirts at some point," says Matesanz...
...writer he was a realist, recording the lives of middle- and lower-class Cairenes, faithfully and fearlessly registering both the changes that modernity wreaked on Cairo and the fabric of traditional Islamic life that resisted those changes. He wrote in elaborate classical Arabic, but his strength was as a mesmerizing tale-spinner. He's best known for his celebrated Cairo trilogy - Palace Walk, Palace of Desire and Sugar Street - which follows the fortunes of a merchant family not unlike his own through three tumultuous generations...